General Monsters is founded and spear-headed by the Danish cultural entrepreneur Anders Lichinger. General Monsters creates toys and design concepts in collaboration with artists from different creative worlds and cultural references. The mission of General Monsters is straight forward: Strong ideas transformed into long lasting designs and concepts that inspire. With a focus on imagination and activity, the brand is launching in Fall 2012 in the USA with a product created in co-lab with the Mexican artist Dr. Lakra: Dr. Lakra's Mutant Laboratory.
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